Fullscreen media to start video-on-demand youth channel

NEW YORK (AP) — The Fullscreen media company is expanding its role beyond cultivating young video stars by launching a subscription video-on-demand service whose programming will draw on homegrown talent as well as content from a range of outside producers.

The ad-free channel, christened fullscreen (in lowercase), will be targeted at the 13- to 30-year-old audience that also serves as its primary talent pool. It will debut globally on April 26, the company announced Wednesday.

Monthly cost will be $4.99, with a 30-day free trial.

Programming for the full-screen channel will range from short-form series to full-length films.

Fullscreen talent has won wide exposure and loyal support on social media including YouTube channels with such digital stars as Grace Helbig, The Fine Bros. and Devin SuperTramp, whose subscribers number in the millions.