Alder reveals new ‘A’ logo


Redesign needed following complaint by University of Arizona

By Jane Beathard - For The Madison Press



The new Alder “A”, as redesigned by alumni Brian Beach after University of Arizona officials said Alder’s previous symbol infringed on their school’s trademark.

The new Alder “A”, as redesigned by alumni Brian Beach after University of Arizona officials said Alder’s previous symbol infringed on their school’s trademark.


Also redesigned was the circular Jonathan Alder logo, which includes the district’s missions of responsibility, opportunity, flexibility and accessibility.


At left, the former Alder “A,” which the district is allowed to continue to use. At right, the University of Arizona’s logo, an “A” the district had previously used without authorization. The district had used both logos.


“We get an A for our “A.”

That’s what Gary Chapman, superintendent of Jonathan Alder Local Schools, told board of education members on Monday, regarding the district’s revised logo.

Alder alumni Brian Beach redesigned and plumped up the signature black and red “A” after University of Arizona officials said Alder’s previous symbol infringed on their school’s trademark. The two logos were virtually identical.

Chapman said representatives of the Arizona school approved the redesigned Alder “A.”

Alder officials are now seeking trademarks for the new “A,” as well as the coonskin-capped Pioneer — symbol of the school’s athletic teams.

Shirts, uniforms and other items with the previous logo will remain in use as part of a gradual phase-out.

Chapman said a team of school board members, administrators, staff and coaches provided input for Beach’s concept.

Also on Monday, school board members:

• Tabled a move to credit high school students for classes completed by semesters instead of years while principal Mike Aurin works out details of the transition.

Aurin said colleges and universities credit students by semester for classes completed and high schools should do the same. He promised to bring the proposed change back to the school board for approval in coming months.

• Approved a $10 increase in all student fees and eliminated the $10 technology fee, beginning with the upcoming school year.

• Approved breakfast and lunch prices for the upcoming year. They remain the same as in 2014-15.

• Approved a $200 stipend for teachers beyond step 20 of the pay scale in 2014-15 and 2015-16.

• Appointed Christine Blacka as delegate to the Ohio School Board Association and Capital Conference.

Jane Beathard is a contributing writer for The Madison Press.

The new Alder “A”, as redesigned by alumni Brian Beach after University of Arizona officials said Alder’s previous symbol infringed on their school’s trademark.
http://aimmedianetwork.com/wp-content/uploads/sites/37/2015/08/web1_New.Alder_.Logo_.jpgThe new Alder “A”, as redesigned by alumni Brian Beach after University of Arizona officials said Alder’s previous symbol infringed on their school’s trademark.

Also redesigned was the circular Jonathan Alder logo, which includes the district’s missions of responsibility, opportunity, flexibility and accessibility.
http://aimmedianetwork.com/wp-content/uploads/sites/37/2015/08/web1_New.Alder_.Circle.jpgAlso redesigned was the circular Jonathan Alder logo, which includes the district’s missions of responsibility, opportunity, flexibility and accessibility.

At left, the former Alder “A,” which the district is allowed to continue to use. At right, the University of Arizona’s logo, an “A” the district had previously used without authorization. The district had used both logos.
http://aimmedianetwork.com/wp-content/uploads/sites/37/2015/08/web1_Alder.logos_.jpgAt left, the former Alder “A,” which the district is allowed to continue to use. At right, the University of Arizona’s logo, an “A” the district had previously used without authorization. The district had used both logos.
Redesign needed following complaint by University of Arizona

By Jane Beathard

For The Madison Press

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