Target requests sign variance
By Kevin Dye
A company that is in the process of building a new facility at the West Jefferson Commerce Park has requested a variance for a new sign at their site from the West Jefferson Planning and Zoning Commission.
Representatives for the Target Corporation requested a height variance for a new sign near the sight of the existing regional distribution warehouse and the new food distribution facility that is under construction at West Jefferson Commerce Park.
Justin Muller, from design consultants Kimley-Horn and Associates, explained that the new sign would replace the current sign near the current distribution center and it would direct traffic to that facility and the new food distribution center, also known as Project Silo.
“It’s a new sign to direct trucks to both facilities,” Muller said.
The sign is to be a back-lighted instead of front lighted and that raised some questions with current zoning regulations.
“The issue I see is the back-lighting that you mentioned,” commission member Arnie Booth said. “We will have to do some research on this. There is a possibility that the code may not allow back-lighting for the sign. There is a section of the planning and zoning code that restricts back-lighting affecting traffic.”
Muller stressed that at this point they were only interested in getting a height variance for the new sign and they could work out any other details on the lighting of the sign at a later date.
“We want to focus on the variance,” Muller said. “We can get with (building inspector) Mr. Casa and village council on the lighting. If we need to come back for a variance for the illumination, we can do that at another time.”
The commission unanimously granted the sign variance, with the stipulation of checking with building inspector Paul Casa on the illumination issue. The commission used the rest of their meeting time to review the landscape ordinance for the village.